In the world of the Internet, cheap or free server time, and open source software almost anyone can start a company on the cheap. There are a lot of good ideas out there. Usually, a dozen people have the same idea at once or virtually at the same time. Voila! The market goes from completely open to saturated in months.
Witness, social networking, especially targeted at cellphones. I did a search of Seattle start ups the other day and found dozens of small social networking purveyors many targeted at some sort of cellphone experience.
My take on all these creative juices and frenetic activity is that it is great. It is what democracy and free enterprise are all about. It models Darwinism to the nth degree. And for me it exposes the truth of market forces: the winners and the losers are largely separated by market execution rather than product execution. I love it.
In this blog, I want to take you through a journey of marketing a start up. An adventure that is challenging, inspiring, and evocative.
