Entrepreneurs tend to under-estimate the difficulties in marketing new products and services. They tend to miss the need for strategic competitive advantages, defensible boundaries, and laser focused positioning. I am a veteran of marketing enterprise level operational systems, consumer direct services, and Internet online solutions ranging from the Fortune 1 to a venture backed stealth program. I know best practices and am a purveyor of agile marketing.
Walk with me as I survey some of the landscape for marketing a start -up.
